NPD Foodservice Road to Recovery
SERVICES AND VARIOUS
Information
Foodservice Road to Recovery is a comprehensive suite of services and solutions developed to provide
data and insights on the Out-of-Home market in Europe during these times of high uncertainty. Dop
the success of the first pilot study conducted in March 2020, NPD is moving forward with the analysis and study of consumer
attitudes and perceptions of consumers in relation to catering during the crisis caused by the
COVID-19. The tool thus conceived is capable of identifying the drivers that can support companies in the
The tool thus conceived is able to identify the drivers that can support businesses in the recovery phases at the end of the shutdown and with the reopening of all activities. The study involves 5 European countries
France, Germany, Italy, Spain and the United Kingdom.
The comprehensive tool investigates consumer attitudes towards Foodservice before, during and
after the lockdown, analyzing the effects of the crisis on their eating out habits. The analysis is useful
to anticipate the behavior of consumers in the Out of Home and know before their competitors where they
where they will go and what their priorities will be, when the restrictions will be reduced and the market will get ready
for recovery.
