NPD CREST

CREST® is a unique consumer panel delivering insights for the out-of-home (OOH) market. It tracks consumer behavior in commercial and non-commercial foodservice outlets, 365 days a year. Hundreds of the world’s leading manufacturers and restaurant operators rely on CREST for information and strategic advice on how to grow their businesses. CREST gives full information on segment, restaurant type, and chain visited, as well as occasion and type of consumption, average spending, and food and beverages consumed. We monitor a wide range of critical food industry trends and track consumer behavior, attitudes, and usage motivators. The panel provides accurate and dynamic insights (month, quarter, year) into what’s happening in the OOH market in European countries. CREST’s harmonized methodology across 13 countries delivers clear and dependable data for critical business decisions. Around the world, CREST tracks consumer foodservice usage in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Russia, South Korea, Spain, the United Kingdom and the US. Category and data availability varies by country.